1. Workshop Alignment
The first step is a strategic workshop where we analyse all the customer touchpoints in your business.
Apart from fully understanding your customer’s digital journey, the outcome of the workshop is to learn which touchpoints would benefit the most from the production of personalized videos.
2. Template Creation
We create a video template, that matches your design and needs. This is preferably done in cooperation with an advertising agency and/or video production company.
The template includes static elements and variable elements.
The variable elements are automatically changed for every video, and that is how we can produce many videos, fast and at a low cost.
3. Data Exchange
Fliva connects to your systems, so we can get relevant data and map it to the variable elements.
4. Automatic Video Production
If the videos need manual amendment or approval, they will be processed by our media operators. We never compromise on quality.
The videos are all rendered and transcoded in Fliva’s rendering engine and then finalized.
5. Video Delivery
The videos can be delivered to your preferred video hosting platform. You can also choose to let us host and stream the videos for you in our professional setup. This is mandatory if you want to enable the following steps 6 and 7.
6. Viewing Measurements
We measure the performance of every video and the behavior of each recipient, so you know how the communication was received.
7. Customer Behaviour Data Exchange
This information can be automatically delivered to your CRM, where you can initiate workflows based on the individual behaviour of your customers.