Video is all about experiencing – just like traveling. While images can give you an impression, video will take you there. Consumers have high expectations when it comes to the relevance and quality of the content they view – and they will reward those who give them what they need in that exact moment, with unique and engaging content.
There are several relevant touchpoints, where the customer experience can be improved by an individual and personalized video – tailored to key consumer attributes. We have identified a few examples below.
These are of course generic touchpoints for the industry. If you would like to hear more about how personalized videos can work for your company specifically, please get in touch with us. We recommend starting the process with a workshop that will map the customer journey and illustrate where video touchpoints could be beneficial in the customer journey.
