Insurance quotes, policies, bindings and insurance claim’s processes can be very complex to understand for the average customer. Very few will read an entire pdf or A4 letters comprising many pages, while even fewer will actually be able to understand what is in them. With an easy-to-digest, personalized video of 2-3 minutes, it is possible to explain these complex concepts to your customers by using their own data, numbers and actual insurance policy content to make your content relevant.
By reaching out to policyholders directly with personalized videos, the insurance company will not only see a lift in customer engagement, but if done intelligently will also be able to see an increase in loyalty and retention rates, particularly when implemented for key customer touchpoints along the digital customer journey.
