By reaching out to customers directly with personalized videos, online retailers will not only see a lift in customer engagement, but also an increase in loyalty and retention rates, particularly when effectively implemented for key touchpoints along the customer journey.
Impersonal, generalized pitching to customers still runs rampant in the e-commerce industry – with retailers offering lists of offers and deals to all prospects, rather than tailoring their pitch to suit their specific audience. Creating relevancy in your brand is crucial at every stage of the customer journey – attracting, converting and retaining your customers with engaging content.
Personalization tools are rapidly becoming a crucial tool in e-commerce, benefitting customers by enabling them to find products they have an interest in and benefitting the business by generating more sales. A recent study found that adding personalization to customer’s e-commerce experience increased sales by 7.8% over a short period of time, combined with an average 19% increase in sales reported by online retailers who had begun implementing personalization.
Those who choose to implement personalized videos into their strategy consistently see an increase in their overall ROI, greater traffic to their e-commerce store and higher conversion rates. Get in touch with us to hear how our video solutions can be custom-made with you and your business in mind.
