Banking

The implementation of personalized videos from Fliva is an ideal match for increasing customer engagement for financial institutions.

Over the last few decades, financial institutions have faced a new reality. Traditional economics are being challenged and new disruptive services – commonly known as FinTech – are a threat to the “old” banking industry. These financial institutions need to modernize, embracing new types of communication and looking for opportunities that will leverage data and digital technology to improve results at every stage of the customer lifecycle. This will require seeking out new ways to engage with customers, who are being encouraged to use online and mobile tools as opposed to visiting branches.

Setting aside the benefits of going digital, an obvious drawback is the lack of personal communication that this change brings. Many physical branches are closing, and the banking sector is increasingly becoming more distant in the eyes of the customer.

In a report from 2012 Forrester Research concluded that the concept of personalized videos is an important emerging technology that can combine big data and digital video content for higher customer engagement, especially in the financial sector.

Personalized videos can provide a relevant communication option that can improve engagement, increase sales and build customer loyalty. By combining real-time data with highly customized content, financial institutions can turn their data into highly relevant individual and personalized videos, making a much greater impact in customer touchpoints – a number of which we have outlined below.

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Retention

Retention

Use personalized videos to engage and educate banking customers along the customer journey. Give them insights to financial numbers based on her own data.
Onboarding

Onboarding

Once the customer is onboard, send her a friendly welcoming video explaining the relevant services that she can pick, along with guides to online banking, payments, loan applications, etc.
Customer Care

Customer Care

Personalized videos are great for sending out ongoing communication about rate changes, stock analysis and general economic forecasts, because this can be presented with the customers' account and numbers in mind.
Acquisition

Acquisition

During the acquisition phase, send a personalized video which focuses on the banking services relevant for your customer and with her specific financial status and numbers used in the video.
Sales

Sales

Leverage your customer’s data to upsell products via personalized videos. The customer will understand the product better when it is explained with her own numbers.

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Contact us now and learn more about how you can engage your customers through personalized and individual videos.